![]() ![]() It was a tradition of folklore that smoke possessed the magic capacity to ward off misfortune, and the word "luck" would appear on cigarette packages long before the marketing of Lucky Strike.Ĭigarettes traveled home with Europeans after the Crimea, becoming a badge of overseas duty they were smoked as veterans reminisced about the front, or in clubs, quietly, where their use signified a world-weary internationalism. Legend has it that the first paper cigarette was rolled a few years earlier, by an Egyptian cannoneer at the siege of Acre in 1832.Ĭigarettes were a conventient and efficient means of conserving tobacco during wartime they were narcotic and helped ease stress, but they also were considered lucky talismans. In that Russo-Turkish fiasco of 1854, French and British troops were garrisoned with Turkish soldiers, who relished their smokes. ![]() But cigarettes did not become popular with the European middle class until the Crimean War. ![]() Spanish beggars fashioned cigarettes from cigar butts and pipe dottle picked up from the gutters of Seville during the 16th century. Most smokers sense at some level that the modern pack's cleanliness is calculated to counteract a malignancy within, but few realize that such concern with health is as old as the habit, and has its roots in wartime.Ĭolumbus is said to have found Indians rolling smokes in scraps of cornhusk. 15, 1945.The most significant addition of the last 15 years to cigarette pack design was the surgeon general's caution, now a warning, hung like a scab from the light blues and vibrant greens of the contemporary package. 7, 1941, and ended with the Japanese surrender aboard the USS Missouri in Tokyo Bay, Aug. The first, a conventional-weapons war, began Dec. Historians will long debate whether the Civil War or World War II had the most influence on this nation. The CCC was one of President Roosevelt's efforts to get America out of the Great Depression. Many historians believe one of the reasons for America's successes in World War II was due largely to the 3 million young men who served in the Civilian Conservation Corps (CCC) in the prewar years. This is the menu: "Celery hearts, sweet mixed pickles, ripe olives, oyster soup with crackers, "Roasted tom turkey with celery stuffing, mashed potatoes and giblet gravy, creamed corn, buttered asparagus tips, French peas, candied sweet potatoes, cranberry sauce, tomato and lettuce salad with mayonnaise, "Parkerhouse rolls with butter, coffee with cream and sugar, "Fruit cake, chocolate layer cake, mince pie, ice cream, apple pie, "Bananas, apples, oranges, grapes, pears, plums, "Mixed nuts, mixed candy, peanut brittle, cigars, cigarettes, "And sweet cider. If oldsters' memories of Army chow are K rations or C rations, consider what Almon and his fellow soldiers ate that day in 1940. ![]() He saved the Christmas Day 1940 menu of Company M, 19th Infantry, Schofield Barracks, Territory of Hawaii. Almon of Ardmore was serving at Pearl Harbor a full year before the Japanese attack. Of course, Lucky Strike's green pigment probably was used to paint submarines. " Advertisements showed a submarine shooting up from the depths of the sea, breaking the ocean's surface - the idea being that the green from Lucky Strike packages was being used to paint submarines.Īctually, the cigarette company went from green to white to appeal to women - but used the war effort as an excuse. Lucky Strike changed to a white package that women liked, and published advertisements proclaiming "Lucky Strike Green Has Gone to War. Lucky Strike cigarettes came in a dark-green package, a color which did not appeal to women. Even before World War II, cigarette companies were trying to capture female customers. ![]()
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